What is the Pursuit of Excellence?
The Pursuit of Excellence is the world's premier program for honouring
excellence and unshakable ethical standards in funeral service. Recipient
firms are provided high-profile, international recognition for their
outstanding service, professional integrity and dynamic public relations
programs.
The Pursuit of Excellence program was created by NFDA (National Funeral
Directors Association) in 1981 as a competition in excellence.
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